RSS: Real advantage for marketing and PR

Neville Hobson on RSS and marketing:

“The new reality is that blogs and RSS present a phenomenal opportunity to any organization to embrace these new communication channels and engage quickly, directly and effectively with customers, investors, partners and other audiences. If you can’t start a blog yet, the one thing you should do is RSS-enable the corporate PR and marketing information on your website – and get your press releases out via webfeeds as well as by traditional means.”