Site icon Nick Bradbury

My Web 2.0 Filter

New “Web 2.0” companies are springing up like weeds these days, and many of them sound interesting enough to pay attention to – but who has time to really try them all? I certainly don’t, so I’ve come up with a simple filter to figure out which ones to pay attention to:

Any new Web 2.0 company that hasn’t considered the spam problem automatically isn’t worth my time.

That seems to cut out 99% of them. After all, any company that expects to graduate beyond early adopters into a wider audience must consider how it could be hurt by spammers and their ilk. If your startup hasn’t thought about this from day one, then I figure it doesn’t have much of a future.

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