Today NewsGator announced that their consumer synchronization platform will no longer be available as of August 31, 2009. Rather than re-hash the announcement here, I invite you to read it on NewsGator's official company blog. There's also an FAQ which addresses most of the questions about this announcement.
So how will this impact you if you're a FeedDemon customer who relies on NewsGator sync? Honestly, this shouldn't have much impact on you. FeedDemon 3.0 still offers syncrhonization – – but instead of synching with NewsGator, it syncs with Google Reader.
The first time you run FeedDemon 3.0, you'll be asked whether to convert your NewsGator subscriptions to Google Reader subscriptions. Once the conversion completes, FeedDemon will sync with Google Reader instead of NewsGator.
If you're among the few customers who created synched clippings in FeedDemon, your clippings will no longer be synched after the conversion, and the RSS feed for your synched clippings will no longer update. However, prior to the end of NewsGator sync, we'll provide a way to redirect your synched clippings feed so that anyone subscribed to it will be unaffected by the change. Most of you will want to redirect to your Google Reader shared items feed (here's mine) since FeedDemon 3.0 includes the ability to copy articles to your Google Reader shared items.
What does this mean for the future of FeedDemon? For the record I want to make it clear that FeedDemon's lifespan won't be cut short by this change. FeedDemon (and NetNewsWire, for that matter) continues to have a very bright future. I'm excited about being able to take full advantage of the power of Google Reader sync.
The Google Reader team has been making some interesting moves lately which enable me to take FeedDemon where I've long wanted it to go. If you're a FeedDemon customer, I think you're going to love where FeedDemon will take you now that it's tied to Google Reader instead of NewsGator.